Exhibitor Resources

It’s the home and garden sales event of the year!

Hundreds of exhibitors have come to depend on the House & Garden show to deliver quality leads, substantial sales and thousands of homeowners to see their company’s products and services.  With 37 years of success the show is known for its exceptional customer services, multi-faceted marketing and advertising plan, and ability to deliver a quality attendance.  The show provides access to thousands of buyers seeking innovative products, services and practical advice.

In 2015, the Dogwood House & Garden Show celebrates its 37th year as the annual fundraiser and signature event for Dogwood Arts.

2015 Show Dates and Hours:

  • Friday, February 13                         10 a.m. – 6 p.m.
  • Saturday, February 14                    10 a.m. – 7 p.m.
  • Sunday, February 15                    11 a.m.  – 5 p.m.

Location:  Knoxville Convention Center [Knoxville, TN]

Attendance: 16,500

Why Participate?

Relationship Building

It’s your opportunity to share your advertising message with consumers and puts you in a position to build brand loyalty.

Brand Awareness

Increase your brand awareness as well as build credibility with the consumers.


The show drives sales, both at the show and after the show from image recognition.

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Exhibitor Contract

:: To maximize booth location and promotional benefits, register early! ::
2015 Exhibitor Contract [Online]
Exhibitor Rules & Regulations [PDF] or view online here
2014 Floor Plan

Booth & Promotional Information

A variety of packages are available to suit your business’s budget and needs.  Choose the one that’s right for you:
Package A
10’x10’ booth size          1/8 page ad          $1,295
Package B
10’x20’ booth size          1/4 page ad          $2,500
Package C
20’x20’ booth size          1/2 page ad          $4,950
20’x30’ booth size          Full page ad          $8,500
20’x50’ booth size          Full page ad          $12,000
     *All ads are full color

Promotion, Promotion, Promotion!
The results of a $300,000 marketing plan make  the House & Garden Show known to every demographic in our community, as well as throughout the viewing, listening and readership area of the southeast region.   The show provides vendors a unique opportunity to leverage and creatively promotion your business, brand, and services.

•$300,000 multi-media advertising schedule including print, television, internet, billboards, print publications and signage, targeting homeowners in the surrounding areas
•Opportunity to maximize participation through sponsorship promotions
•Access to audiences who align with your products or services
•Face-to-face relationship building with customers and prospects
•Business building with attendees for sales generation and merchandising
•An ad in the Dogwoods Arts House & Garden Show Program, distributed to over 209,000 News Sentinel readers and distributed at the show entrance
•Exposure on our well-visited web sites dogwoodhouseandgarden.com and dogwoodarts.com with more than 6.4 million hits last year.
•Company name listed in promotional ads and floor plans

1,000’s of Products, 100’s of Experts…

Air Purification | Appliances | Bathroom Remodeling | Brick Paving | Ceramic Tile | Closet Organization | Counter Tops | Decking | Eco-friendly Products and Services | Fencing | Flooring | Flower Markets | Furniture | Garden Themed Art | Guttering | Home Accents | Interior Design | Irrigation | Kitchens and Cabinetry | Landscaping Design | Lawn Care Products | Leafless Gutter Systems | Lighting | Marble and Granite | Nurseries | Outdoor Furniture | Painting | Patio Rooms | Pools and Spas | Roofing | Security Systems | Siding | Water Features | Water Purification | Waterproofing | Windows

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Additional Exhibitor Information & Forms

Move-in Time Request Form 
Communications & Technology Form

Electrical & Utilities Order Form
Internet Access Order Form
Decorator Kit
Request to Sell Food and Beverage Form
Sample Distribution Policies and Form

Marshalling Procedures and Map
Directions to Knoxville Convention Center
Directions to Exhibitor Parking – Blackstock Lot
Public Parking Map for Knoxville, TN

Equipment Rental
Booth equipment is available for rent from the show decorator.  To receive a pre-show quote and discount the preorder must be placed by January 15, 2015.

All Around Knoxville…

Visit Crowne Plaza, the Official Hotel of the Dogwood Arts Festival!

For all of our area’s hotels, accommodations, eateries, and things to do Visit Knoxville