Exhibitor Resources

It’s the home and garden sales event of the year!

Reach over 200,000 potential customers with your show booth and ad package! Selected as one of the Southeast Tourism Society’s Top 20 Events, the Dogwood Arts House & Garden Show is the largest House and Garden Show in East Tennessee for those interested in energy efficient, cost saving products and services, and home and garden enthusiasts. The show gives you a direct connection to 1,000’s of targeted customers.

Promotion, Promotion, Promotion! You’re in the spotlight!
The results of a vigorous marketing plan ensure a successful show for exhibitors. The Dogwood Arts House & Garden Show is more than just an event, it’s a unique opportunity to leverage and creatively promote your business, brand, and services.

•$350,000 multi-media advertising schedule including print, television, internet, billboards, print publications and signage, targeting homeowners in the surrounding areas
•Opportunity to maximize participation through sponsorship promotions
•Access to audiences who align with your products or services
•Face-to-face relationship building with customers and prospects
•Business building with attendees for sales generation and merchandising
•An ad in the Dogwoods Arts House & Garden Show Program, distributed to over 209,000 News Sentinel readers and distributed at the show entrance
•Exposure on our well-visited web sites dogwoodhouseandgarden.com and dogwoodarts.com
•Company name listed in promotional ads and floor plans

A variety of packages are available to suit your business’s budget and needs. Choose the one that’s right for you:
Package A
10’x10’ booth size          1/8 page ad          $1,295
Package B
10’x20’ booth size        1/4 page ad          $2,500
Package C
20’x20’ booth size    1/2 page ad          $4,950
Oasis
20’x30’ booth size          Full page ad          $8,500
Island
20’x50’ booth size          Full page ad          $12,000
     *All ads are full color

1,000’s of Products, 100’s of Experts…
Air Purification
Appliances
Bathroom Remodeling
Brick Paving
Ceramic Tile
Closet Organization
Counter Tops
Decking
Eco-friendly Products and Services
Fencing
Flooring
Flower Markets
Furniture
Garden Themed Art
Guttering
Home Accents
Interior Design
Irrigation
Kitchens and Cabinetry
Landscaping Design
Lawn Care Products
Leafless Gutter Systems
Lighting
Marble and Granite
Nurseries
Outdoor Furniture
Painting
Patio Rooms
Pools and Spas
Roofing
Security Systems
Siding
Water Features
Water Purification
Waterproofing
Windows

Media partners make the House & Garden Show known to every demographic in our community, as well as throughout the viewing, listening, and readership of the Southeast region.

The Knoxville News Sentinel provides printed promotion of the show, including an exclusive Dogwood Arts House & Garden Show program distributed to print readers and at the show.

Television partners provide an extensive television schedule, including cable and network. This may include potential live on-site coverage plus other on-air opportunities for sponsors, speakers, exhibitors, and/or gardeners.

Radio partners heavily promote on highly-rated stations with a 100-mile radius. Additional coverage is created through promotional ticket giveaways. Sponsoring stations will also broadcast from the show, which include potential on-air opportunities for seminar speakers, exhibitors, and gardeners.

Outdoor Advertising consists of digital billboards for at least two weeks leading up to the show with 1,250 mini-billboards in News Sentinel racks throughout Knox, Anderson, Blount, Loudon, and Sevier counties.

News releases and media alerts are distributed to regional media outlets, API, and other national outlets.

dogwoodarts.com and dogwoodhouseandgarden.com promote the Dogwood Arts House & Garden Show, with yearly impressions reaching more than 5.2 million in 2012.

Included in the Southeast Tourism Society Top 20 Events publication that receives extensive exposure in print media, web, television, and radio in the U.S. and Canada. Over 800 newspapers, magazines, radio & television stations, AAA’s, and others receive the Top 20 listing.

2014 Earlybird Contract [downloadable]

2013 House & Garden Brochure
2013 Floor Plan
2013 Fact Sheet

Communications & Technology Form
Electrical and Utilities Form
Internet Access Order Form
Dectorator Kit
Request to Sell Food and Beverage Form
Sample Distribution Policies and Form

Marshalling Procedures and Map
Directions to Knoxville Convention Center
Directions to Exhibitor Parking – Blackstock Lot
Public Parking Map for Knoxville, TN

Equipment Rental
Booth equipment is available for rent from the show decorator. To receive a pre-show quote and discount the preorder must be placed by January 15, 2014.